Showing posts with label how-to. Show all posts
Showing posts with label how-to. Show all posts

Wednesday, April 13, 2016

Tips for Revising the Second Draft of a Novel

Last year, I completed rough drafts of two separate novels, each of which I wrote in very different ways. One was loosely outlined, and then that outline was almost completely ignored in favor of making it up as I went along over the course of a few years. The other was extensively planned, outlined, and then written entirely in the span of a single month with only minor deviations from the original outline.

These are the first full-length novel drafts I've ever completed, hence the drastically different approaches to writing as I'm still kind of figuring out what works best for me. While it was incredibly relieving to finally finish not just one but two full-length drafts after so many years of work, this year I'm tasked with the equally difficult task known as the rewrite. As I've never done a full rewrite before (I refuse to count the time I did massive rewrites to the first story's first draft mid-way through writing it, or the fact that the second story is actually a rewrite in itself), I've found myself in personally uncharted territory yet again. Luckily, I feel like I'm already finding my groove, so here are a few tips for the revision process based on my own experiences thus far:

Tips for Writing Your Second Draft

Rule #1: Nothing is Sacred

The first and most important rule to any rewrite is thus; nothing is sacred. You've got to be prepared for constructive criticism to do away with your favorite scenes, characters, and plot lines if you want to write the best story possible. It doesn't matter if the subject in question is personally important to you unless you can make it just as important to the story and your readers, because in the end a fiction writer isn't some prestigious person to whom all else must obey, a writer is a servant to both the story and the readers.

More important to this rule is that you must understand exactly what is at the core of your story, because if anything is to be considered sacred, it must be that core idea which inspired your story in the first place. Understanding what that core idea is will be infinitely helpful if you hit a wall and become convinced that everything you've written is rubbish. It's in moments like these that you must be willing to toss away all the rubbish and go back to and rebuild an entirely new story from that core. This core can be anything from a setting or character that initially inspired you to write a story around it, or it might be an emotion or message that you want to convey to the reader.

It's Never Too Late to Outline

After finishing the draft of my heavily-outlined novel and then ignoring it for two months, I came back to what appeared to be a horrible mess of a story written by a madman with no sense of pacing, excitement, or tone. Seeing as that draft was the result of me having already discovered the core of an earlier unfinished story and crafting an entirely new plot around it, I was confident that the general outline of my story wasn't the problem, it was the supporting details. The problem was that I couldn't put my finger on exactly what the story was missing.

This is where I turned back to outlines. For days, I did nothing but research plot structures for books, plays, and movies. I refreshed my memory on Freytag's Pyramid and the Three Act Structure, then discovered the Five Act Structure and the Eight Sequences of Film. Having found the Eight Sequences the most personally helpful structure, I poured over definitions for terms like "Inciting Incident" and "First Culmination," then, to the best of my ability, I wrote out what each of the eight sequences were of that first draft. Trying to fit my novel into this structure forced me to not only see that my story wasn't as bad as I feared it was, but helped me understand my own story so much better, which in turn allowed me to see what it was missing. Suddenly, I had a clear understanding for what my main subplot was, why it felt so natural to resolve it when I had, and how to make it even stronger in the next draft.

I'm a firm believer that, while we may have a feel for how to pace a story as we're writing it, it is incredibly helpful to break it down mathematically to understand why exactly it feels good to write it that way. For example, look at the the very middle of your story and see how it relates to the ending. According to traditional structure, if your story ends on a high note there should also be a high note in at the midpoint. If the tone of your middle is a teaser for the ending, you've now got insight into why it works, and if your middle differs from your ending, then maybe that's what's been bothering you the whole time! If traditional structures don't work for your novel, it's still helpful to break down your story to its basics to understand how it moves and what isn't working.

Just Write!

Even after all the brainstorming and outlining, some of my best ideas for revisions came when I actually sat down and started rewriting. I looked at my first paragraph, hated it, tried to think of something more catchy that better prepares the reader for the type of story they're getting into, and came up with an idea that killed two birds with one stone; not only did the new idea check off all the boxes for a great introduction to the story and characters, but out of it came a new subplot that fits perfectly into the story, will help me to tie up many loose threads, and drastically improve the pacing of the exposition.

So when all else fails, just write. Try new things. If you get stuck, take the scene or character that you hate, figure out why you hate it, draw inspiration from popular scenes and characters that you love, figure out why they're awesome, and see if you can apply the essence of that same greatness to yours. Get those creative juices flowing and let them do the heavy lifting.

Listen to the Professionals

Listen, I'm no authority on this sort of thing. Not yet, anyway. But these are the things that work for me, and hopefully I've written something here that will work for you. Otherwise go ahead and research more credible writers, I promise I won't mind.

Oh, and try not to get too stressed about all of it.
-Ryan

Thursday, March 24, 2016

How to Get into Copywriting

I've been a copywriter for almost three years now. I think that makes the statement "I am a copywriter" a bit more official. Also, I have business cards now. So there's that.

I was recently asked on Reddit for some suggestions on how to "break into copywriting" as if copywriting is a bank vault in a heist film. I was flattered to be seen as some sort of authority on the subject, and while I'm certainly no expert, I'm going to expand on and share my response here.

How to Break into Copywriting

Subjects:

So, you want to get into copywriting. Well, you wanted to be the next Stephen King, but you've just read multiple sources that say the chances of making a living as an author (and a popular one at that) are slim to none, but you don't really have any other viable skills or interests outside of your love and ability for writing. You took a few personality tests specifically designed to tell you what career to get into - or you watched a bit too much Mad Men - and settled on copywriting. You want to see your creative ideas turned into magazine ads and television commercials for Doritos, Pepsi (or Coke, not judging), and the highest of all entertainment products - beer.

For the record, I got into copywriting through the traditional method of getting a college degree, which led to an internship and later a full-time job in an office where I currently write product descriptions, press releases, marketing emails, and video narration for a small online retailer.

However, as is the primary requirement for most creative fields, you really just need to demonstrate your interest and skill in copywriting. So whether or not you spend at least four years and thousands of dollars earning that degree, here are some tips I'd give for getting the attention of potential employers.

General Tips for Copywriting

  • Be concise and direct. The fewer words, the better. Every sentence must contain a feature or benefit of the product, so get rid of all the extra fluff.
  • Look up the difference between a feature and benefit, if you don't know it already.
  • Read up on SEO. Learn how to find and use keywords.
  • Always double-check your work before submitting it. Nobody has a good excuse for spelling or grammatical errors if they're competent and passed high school, and copywriters doubly so because it's literally their job to be the best writers on the planet.
  • Develop thick skin. Don't get offended because someone didn't like your work. Listen to their advice, try to get to the bottom of what they dislike about your work, improve upon it, and move on.
  • Learn AP Style. Follow and read Grammar Girl everywhere.
  • Do you know what a call to action is? What about an attention-getter? Because you should.
  • Don't tell the reader something they already know. This is basically the same as the first point, but it bears repeating. Put yourself in the shoes of the customer, and ask yourself what exactly is the information they need first and foremost before deciding to make a purchase, and write that.

Create a Cool Online Portfolio

Create an online portfolio of your work on one of the many portfolio sites out there. I use Behance, but a quick web search will give you some other options. The point of your portfolio is to show off your creativity and understanding of how to sell with words. Make fun magazine-style ads for products you like or are just weird and interesting (stay away from the big brands and products, you don't want people to compare your work with something of that caliber). Include a headline and one paragraph of body copy. Partner up with a graphic artist that you know or on the portfolio site who also wants to show off their skill if you can't make it look halfway decent yourself.

Start a Neat Blog

You might have noticed that I blog quite a bit. Employers love that sort of thing because it shows that you're always writing and that writing genuinely is your passion. Now, mine is just a public journal for my thoughts, but if you can focus a blog around a single topic that you love, that's way better. Once you've started, keep at it. Don't go a month without a quality post.

Make a Badass Résumé

If you're applying for more creative positions at hip companies or agencies, make a version of your résumé that shows off your creativity. I personally have two versions of my résumé; a boring one I made in Microsoft Word, and a fun one I made in InDesign that is made to look like an old police file. The idea is for the second one to be eye-catching and memorable for those hip companies, and the first to be professional and proper for the others.

Even if you're not applying to high-status agencies, remember that you're trying to convince them that you can sell their products with your words, so you should be able to sell yourself with your résumé. It has to be flawless, neat, concise, and convincing. Link to your blog and portfolio on the very top so they can see for themselves just how much you deserve the job.

How to Obtain That Vital Thing Called "Experience"

As you might have heard, it can be very tough to get experience without prior experience. It's crazy, I know. When I started applying for positions in my field, I only heard back from three of the places I applied to, got an in-person interview with two, and was unemployed for two weeks out of college before the one ended up hiring me. Bear in mind, this was after I used all the tricks I've described above. With that in mind, here's what I have to say on getting experience so you can eventually get that dream job.

Firstly, apply for every low-level writing/copywriting position you feel even remotely qualified for. It's not up to you to decide if your lack of real-world experience or knowledge is a deal-breaker, so even if the requirements say "3+ years and an in-depth knowledge of the world of watchmaking," apply. The copywriters with actual 3+ years and knowledge of watchmaking are all gunning for the 5+ year jobs anyway, and for all you know you're the most qualified person who applied, so send them your résumé just to be safe.

Secondly, do freelance work. Sign up for a content mill site and churn out a few 500 word articles, press releases, and product descriptions every day. You'll get experience, make connections, and get paid (though not well at first). Check out The Freelance Writer's Guide for tips, tricks, and freelance site reviews. Who knows, you might even figure out how to support yourself entirely on freelance work and not have to worry about all the other stuff I said.

Lastly, do not give up. You've got to be patient and persistent. Even if you're not employed, you should be practicing your craft by fleshing out and polishing your portfolio and blog. Your demonstrable skill will always trump a number on your résumé. Make connections. Ask your employed friends to vouch for you or put you in contact with someone in your field. Be prepared for anyone at any moment to Google your name, find your work, and realize you're the perfect candidate.

Follow these steps, get even more people's advice, and you should land a job in copywriting in no time. Good luck.

Leave a comment below if you have any further questions and I'll be happy to answer them.
-Ryan

Tuesday, November 18, 2014

Different Methods To Write a Novel

For any first-time writer, figuring out exactly how to write a novel is no small task. I myself found that leaving the comfort of short story-writing and venturing into the unknown territory of novel-writing quite intimidating. A quick Google search reveals many helpful articles on the subject, but the bottom line is that there is no single best way to write a novel. It is up to each individual person to experiment and discover how they prefer to write a book.

In my experience, every single method for writing a book can be distilled into only two different methods. I am currently experimenting with both of these methods as, for the first time, I write two different novels at the same time.

My Novel-Writing History

My first real attempt at writing a fiction novel (not counting that one time when I was 14 and thought ten short paragraphs, if separated into their own pages, constituted a complete novel) ended in 2012 when a classroom of students told me it was terrible. I had based the idea off a series of romantic fantasies I'd had which were inspired by awful chick flicks and my own desire to have that perfect Hollywood love (spoiler: it was dating me the whole time). If you read my blog post about it (linked above) you'll notice just how optimistic I was about taking the novel in a new direction based on my peer feedback.

Well here's the post where I talk about restarting it for yet a second time. In the end it turned out that the idea I had for a novel wasn't fleshed out enough to actually be a novel; it lacked any real meaning or planning. I then decided to move onto writing a different idea that I'd actually been thinking about and taking notes on for a while (what a concept!), but then I got bored of that one and put it on the back-burner so I could write more short stories. What a tragic series of errors!

Eventually I wrote a short story that my classroom loved and even demanded that I continue. I realized that, having failed three times before, if I was going to set out to write a novel I was going to have to do it right this time.

Method 1: Plan Everything

For this method, it helps to have real novel-writing software. Believe it or not, Microsoft Word isn't the best word-processing software out there, at least it isn't when it comes to long-form creative writing. Around when I decided to give novel-writing another try, I heard about the novel-writing software known as Scrivener from one of my favorite professors. There are other similar programs out there, so feel free to look around, but Scrivener is a powerful and extensive tool for writing that allows you to organize and plan your novel to an extent that standard word-processing software doesn't even touch.

Scrivener allowed me to easily start at a very high concept level of my novel and work my way downward, slowly expanding on my ideas into an intricate web in a very easy-to-use way. Again, I'm not trying to sell you on Scrivener, I'm trying to sell you on the method that a novel must be nearly entirely written in your head before you start actually writing it.

One very popular version of this method is known as the snowflake method, which has you starting out with a single paragraph that encapsulates your entire novel, then slowly expanding on that until you've got pages written on each character, location, and scene before you even start your first draft. I don't adhere to this exact formula, but reading about it certainly helped me to find a method that worked for me. I found it much easier and less stressful to start writing a novel that I never meant to be a novel by making an outline of the story including plot points, characters, locations, and themes. Some people might then want to adhere strictly to that outline, but I found myself constantly changing details as I developed a clearer vision of what I wanted to write.

I've been writing that novel on and off for a year now, and despite the outline I've gone back and rewritten loads of pages based on my new and changing ideas, but the outline has still been very helpful in keeping my rewrites in line with the ultimate end goal. The scenes and characters may change as I write, but I can always go back to that first outline to see exactly how those changes can serve the overall original idea.

The drawback to this method, in my experience, is that I sometimes find myself wanting to take a character or event in one direction and then having to work/think hard to make that idea fit into the overall plot of the novel. It can sometimes feel like trying to force a square peg into a round hole; even though I know that square peg is going to look really, really good in that round hole, it won't fit until I make it fit. At times I was spending more time rewriting old scenes than I was writing new ones, which was more difficult and felt less rewarding since my novel's overall word count would fluctuate around the same number rather than going up.

Method 2: Let it Flow

This method is actually nearly identical to how I failed my first three attempts at writing a novel, but there's one vital difference; I'm more experienced now than I was back then.

Planning everything out is great, especially for someone new to the process like I was who wanted to write something with complex characters, foreshadowing, and an overall theme for the first time, but now that I've done that for a while and have grown weary of writing everything with an endgame in mind (and rewriting everything when parts of that endgame changes) I wanted to switch it up.

A few weeks ago I had a dream that I wanted to turn into a story. I considered turning it into a short story based solely on the dream, but the vision grew quite rapidly until I realized that I wanted to write another novel. Rather than start from a very high level, work my way downwards, and then write my way back up, I decided to start with the dream as a base on the lowest level and then work my way up from there.

Attempting this method was partially inspired by movie sequels and long-running fictional television shows; since I find it fascinating that people sometimes completely unrelated to the previous writers of a television show or movie must work within the confines of the entire history of that show or movie to put out something new and interesting.

After less than a month of writing using this method, I already had the urge to go back and change a large detail of it, but I decided instead to just roll with it and make it work. I've now made it a rule for myself that I am not allowed to go back and change anything other than the smallest nagging details while writing the first draft of this novel, and to regard everything else previously written as absolute fact within that novel's world. It is both challenging and fun to resist the urge to go back and rewrite something that I've reconsidered. The reason it is working now more than it did before (so far) is that I have no particular ending in mind, and yet I have developed a clear vision for what the base ingredients are, even if they aren't revealed to me until the very second I write them.

Now let us see which novel turns out the best, and which method I prefer in the end.
-Ryan